What’s Old is New Again
Are we at a consumerism inflection point?
I keep seeing it: instances of circularity in the zeitgeist, where older and simpler is preferred in lieu of the latest and greatest. Viable, lucrative businesses being built on the exchange of contemporary preowned or plainly old things. An overarching cultural fondness for a rewind (Marvelous Mrs. Maisel, anyone?). A push for cutting out modern noise.