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The Difference Between Fashion and Style

Fashion is a label, style is a look

Alex English
7 min readDec 18, 2018
A menswear runway show at Saks Fifth Avenue during San Francisco Fashion Week 2018
I had more fun watching the audience members than the show.

Fashion is branded. Style is designed.

Fashion is fast. Style is slow.

Fashion is loud. Style is quiet.

Fashion is premium mediocre. Style is everyday luxury.

Fashion is wasteful. Style is sustainable.

Fashion is iterative. Style is refreshing.

Fashion is a corporate identity. Style is your own.

Fashion is a matching outfit. Style is a combination of elements.

Fashion is marketed. Style is discovered.

Fashion is copied and mimicked. Style is individual.

Fashion is a business. Style is a skill.

Fashion is influencers. Style is influences.

Fashion is malls and department stores, some online retailers. Style is independent retail.

Fashion is “perfection.” Style is wabi-sabi and it’s sprezzatura.

Fashion gives you feedback that’s reflected back from others’ reactions and judgements. Style gives you…

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Alex English
Alex English

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