Why Do Retailers Launch Private Labels?

It’s an easy way to squeeze more profit out of consumers

Acne Studios San Francisco

Yesterday, discount luxury retailer Yoox.com launched 8 by Yoox. It’s the latest example of “private label” fashion from a multi-brand retailer.

By putting its own brand name on the label, Yoox is part of a practice known in the wholesale retail market as “private label.” For…